Project Details

Role: UX UI Design, Advertisements. Tools: Photoshop. Client: Solways Cuba.

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Problem Statement

Many travelers aiming to visit destinations like Cuba today encounter a fragmented experience where they must browse multiple sites for hotels, transfers, flights, tours, and insurance, leading to confusion, effortful comparison, and lost time. Traditional approaches often lack clear guidance, real‑time availability, and seamless interaction, which can diminish confidence in booking and make planning feel overwhelming, especially for destinations with complex entry requirements or many optional services.

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Design Solution

The UX design solution takes cues from the Solways Cuba website by integrating key travel services and clear trip information into a cohesive, user‑centered interface that streamlines planning and decision‑making. The site organizes major offerings — such as hotel deals, transfers, insurance, and premium vacation packages — into intuitive sections, helping users quickly explore options and find relevant content without navigating away.