Role: UX UI Design, Animations
The Trustee Company’s website was outdated, difficult to navigate, and lacked essential information. The old design did not reflect the professionalism and trustworthiness required in the financial services sector, leaving potential clients unsure about the company’s credibility.
The redesigned website positioned the Trustee Company as professional, reliable, and approachable by combining a modernized UI that enhanced credibility with a clear information architecture that simplified navigation. Optimized user journeys encouraged more consultation bookings and inquiries, also increased user engagement through clearer content and stronger CTAs.